About Awen

Translated from Welsh and Celtic mythology, Awen - pronounced “AH -WHEN” - means flowing spirit and inspiration. Awen is a timeless symbol of creativity, imagination, and balance. It’s considered a source of inspiration, to guide and create harmony. Awen Design & Consulting honors the power of inspiration and wellbeing to optimize human potential.

Hello, I’m Max Avruch.

I'm an experience architect with 12+ years in the field designing learning, leadership and health innovation programs for hyper-growth technology startups as well as established organizations. As a human potential expert, my expertise includes positive psychology, adult learning theories, design thinking, health and wellness coaching and leadership development. As a Certified Positive Psychology and Wellbeing Coach, I coach leaders and clients on how to integrate meaningful, positive change into their lives.

I established Awen Design & Consulting with a mission to reignite inspiration and foster human-centered, positive, and meaningful experiences at scale for organizations and leaders. I am a firm advocate of leaning into user experience to develop high impact programs for employees and customers.

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  • There are many definitions out there that organizations use to define employee experience (EX) design. I like to incorporate this definition:

    Employee Experience Design (EXD) is an intentional, human-centered process of mapping out an end-to-end journey that weaves all of the touch points an employee has over their time at an organization, ensuring its engaging, effective, memorable, and impactful.

  • Depending on the project - and appetite - I meld wellbeing offerings that work best for the organization/leaders/teams. Wellbeing is a broad umbrella and can mean different things to clients. I partner with clients to educate them on the multi-faceted components of wellbeing and discuss the best ways to bring it to life. My goal is to expand my clients’ view of wellbeing and integrate it as a key driver to enhance the total experience and outcomes.

  • For most of my design services, I charge an hourly fee. Every project is different and I work with clients to size it accordingly.